A Micro-Influencer is a user that is willing to advocate brands he/she loves for a reward in return.
There are three types of campaigns that a brand can create; Brands may ask from the user to create content, request attendance to an event or provide their own ready-made content. In the case that a brand requests the user to create content, brands will have the opportunity to review content submitted by the users prior to the launch of their campaigns.
The influencer owns the content, as it's been generated by them with a financial contribution from a brand to be featured within it. Therefore a Brand can share an influencer's post within the platform it appears in, but cannot use the content for any advertising outside of that. However, the brands and InHype have the right to request for the post to be removed or be promoted on the same platform or other upon agreement with the influencer.
After a Brand submits a campaign, it will directly go live on our InHype App. Users start submitting and get approved to post for the Brand depending on their analytics and content overview. Users will be contacted once their profile is accepted by the brand to collaborate on the campaign to create content before posting.
The brands can choose to take care of all flights, logistics, and hotels, but it is not mandatory. Any additional requirements can be communicated via our platform. InHype does not interfere with any logistics.
We take our regulations extremely serious and have the power to suspend an account immediately. If you feel a member has breached our guidelines, please reach out to us on firstname.lastname@example.org.
We have obtained all the required permissions to access these platforms, but we do not work directly with them.
InHype is open to all brands and those that represent them, including PR, Media, Advertising, or Creative Agencies that are looking to amplify their word of mouth.
Consumer Word of Mouth marketing is word of mouth amplified. It is essentially getting your consumers/micro-influencers to talk about your brand on social media and spread your message through authentic content to the masses.
For the Brands
The InHype App is for influencers, however feel free to download it as a brand so you can browse live campaigns for inspiration. When you're ready to build your own, head to www.inhype.social or reach out to us on email@example.com.
Once users join InHype, their profiles are passed through a screening test to ensure their followers are real humans. Our systems and crawler technology does this to ensure brands pay for real people. In case we receive a user with fake followers our system indicates this to us and removes them from the platform.
Brands will receive full reimbursement on campaign costs and the user will not be compensated.
No. You'll only get charged when you purchase your Consumer Word of Mouth Campaign. It costs you NOTHING to sign-up and start building your campaign.
Not at all. Because we don't mind who posts a campaign on behalf of the brand, we work very closely with agencies of all shapes and sizes to help them perform their jobs with greater impact and efficiency.
Just go to www.inhype.social and you can watch our 60 second video tutorial or we'll walk you through our 5 easy steps, starting with creating a brief. If you have any further questions, email us at firstname.lastname@example.org
What keeps users honest is the potential disengagement from their followers if they're seen to be selling out and promoting competing brands in quick succession. We spend time in choosing influencers who will post for your Brand by browsing their previous posts to ensure they respect a Brand’s need for loyalty.
No. However we are considering making this an option in the future.
No. Social Media platforms have algorithms to determine how relevant a post will be and our systems takes this into consideration to provide you with active app users that have a high relevance with your brand. Our system also greatly focuses on engagement rates; The more engaging, the greater the reach. Behind the scenes, we're also developing InHype Amplification, where brands can pay an additional amount to boost a users's post, ensuring it reaches a larger audience.
This is completely subjective and you need to assess what you think is a right price. The greater your budget, the more reach you will obtain. Post prices tend to vary from $5,000 dollars to $20,000 dollars. Our algorithms will select and generate the most optimum results according to your budget.
For the Consumers
Influencers are requested to keep their posts live for a minimum of 50 days.
It is not required for the brand to send you their products, and in most cases you will have to purchase them. Our platform is about authentic promotion of brands so consumers either love the products they promote or are willing to try them. In the case of special products that the brand wants to send to the consumer, it will be mentioned in the project description and this is why we ask you for your shipping details.
We will not take tardiness or absence lightly. Brands will receive full reimbursement on campaign costs and you will not be paid. If this issue occurs more than once, you risk being banned from the app.
Not at all. We work very closely with Talent Agencies and managers to offer solutions so they can now manage all their client's Consumer Word of Mouth campaigns in one location. Ask us how at email@example.com.
Brands can only see your profile when you make a submission to their brief. No other active user will ever see your profile to keep your privacy. InHype may contact you to ask if you would like to be featured on our website, but we will always request permission before sharing any of your information.
All payments are usually transferred on the 15th of each month after you post all of your content both stories and feed. If you post before the 5th of the month, you receive your payment on the 18th of the same month; if you post after the 5th of the month, your payment will be transferred in the following month. For example, if you posted your content between July 6th and August 5th, the payment will be on August 15th. It should reflect in your account a few days later.
Depending on your bank, transfers can take up to 5 business days after the transfer has been made. If a payment has moved from pending to collected, please give it 5 days to arrive. If you still haven't received it after this time, please contact us at firstname.lastname@example.org or email@example.com.
Be patient. Often brands like to see a number of user offers before they make a decision. If your posts are rejected often, you may need to reconsider your pricing strategies, or your style of posts.
Yes. InHype is based on natural marketing and not spamming viewers with advertisements. The moment your followers feel that you are advertising rather than suggesting, you will lose influence. Only you can determine how often you should post, but we urge you to be overly conservative, and if in doubt, we are here to offer some guidance.
At present only one social media account can be connected for each platform.
Once you apply to participate in a campaign with a brand you like, we will contact you when your profile is approved by the brand to start creating the content and share it with the brand before posting on your social media account.
Once your content is approved, we will contact you prior to your posting dates to inform you of the timing and give you all details needed.
From time to time you may experience negativity, however if you stick to your style and keep your content genuine, your audience is likely to respond positively. You have invested a lot of your time and energy into growing your audience and you deserve to be rewarded for it!